Interactive Content Can Help PPC Ads: Imagine an experience full of obliging information to solve people’s problems without relying solely on sales techniques.
Pay-Per-Click (PPC) then interactive content can be strong allies. Your company can transport more Marketing Qualified Leads (MQLs) and more revenue through a richer experience in your ad campaigns.
Many enterprises are trading regular, static landing pages for unique interactive experiences that engage visitors on a new level. As a specialist in interactive content keys, Rock Content understands first-hand how the content experience era is helping marketers to achieve better results with the customer journey.
They will also discuss optimizing Facebook Ads, LinkedIn Ads, Google Ads, and native ads. By aligning your ads efforts with interactive content, your sales team can collect first-party data and develop a more tailored approach during negotiations.
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What Is Interactive Content
Interactive content is dynamic resources that encourage user participation by offering different paths that users can follow according to their partialities or desires. With such an profusion of online content, the more engaging and exciting your content, the more interaction and conversions you’ll receive.
Have you ever taken a quiz connected or come across a hot site full of buttons and spaces for you to put information? These are just two examples of communicating content. But there’s much more. Some sorts of interactive content can include:
- Animated eBooks
- Clickable White Papers
- Resource Libraries
- Interactive Mooring Pages
Interactive content lets you get more feedback from your users as it pulls important consumer data during content consumption, a bonus for your content team and sales team.
Why is it Important to Content?
The buyer’s journey mentions to the process, connections, and experiences your potential customers experience leading to a buyer of your products or services. The buyer’s trip is the path that leads a potential customer to make a purchase.
These stepladders include:
Awareness: The prospect is conscious of their problem and needs solutions. For example: if you are a company that sells inventory control software, you can make content like “Tips on how to organize your company’s inventory.”
Consideration: The prospect is investigating ways to fix their challenge. For example, a store owner identifies a problem in inventory control and needs a solution. They start looking for content like “How to calculate the ideal stock for your company.”
Decision: The customer has adequate information to make a well-informed decision. For example, a store owner decided they needed software to control the inventory and started looking for options. They start comparing products. It’s the ideal time to offer comparison articles and even a free trial of your product.
Adding interactive content to your PPC strategy appears like a match made in heaven. If you can drive additional engagement in your ads and entertain your prospects simultaneously, you have much more chances of achievement. However, marketers must use best practices to improve ads using interactive content.
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